The 30, 000 virtual truth headsets OnePlus announced it would hand out as part the unveiling of it is OnePlus 3 smartphone were snapped up Monday, the day they became available.
OnePlus has set up a VR space called "The Loop" through which it will unveil the OnePlus 3. The Loop can be accessed only by users of the OnePlus Loop VR headsets, of AntVR.
"We believe we, and the tech industry as a whole, have only looked at a few ideas of what can be done in VR, " OnePlus cofounder Carl Pei said.
The move "is an ground breaking way to generate press and consumer interest in the event and the new smartphone, " said Jim McGregor, a main analyst at Tirias Exploration.
"It is absolutely difficult to stand above the smartphone masses in today's world,... so this could help reach a broader audience and generate brand awareness, very well he told TechNewsWorld
Enhanced Performance
That is the second touch screen phone OnePlus is launching through the medium of VR. Last year, it offered away 30, 000 OnePlus Cardboard viewers for the launch of the OnePlus 2.
That launch don't go as well as hoped, Pei admitted.
"Hoping this wouldn't be much of a disaster like the OP2 VR start, " rphlfjrd said in response to OnePlus's headline.
Others, including "transit" and "zeus, " described the announcement as hype.
OnePlus appears to be attempting for a more successful launch this coming year.
"Forget card, this year we're thrilled to bring you the OnePlus Loop VR Head-set -- for a more robust, immersive and comfortable experience, " Pei said. Loop VR "is beautiful, and developed along with our buddies at AntVR.... Jooxie is confident that this year's experience will be enormously improved."
"This would be a very expensive launch for some companies, but OnePlus right now is an unknown brand to the majority of consumers, inch noted Larry Chiagouris, a professor of promoting at Pace University.
If OnePlus's strategy is to straighten itself with the emergence of VR as a mobile device, and if it intends to be referenced to as consumer consumer electronics brand that's most in alignment with VR applications, it "will be observed as a brilliant move, inches he told TechNewsWorld.
Nevertheless , if the VR effort flops, it "could be observed as a very big mistake because OnePlus could have put far more of its mobile cell phones in the hands of shoppers by simply discounting them, " Chiagouris said.
OnePlus "likely could have put more than 95, 000 devices in the hands of consumers with big discounts, and the related word of oral cavity would have been significant, " he argued.
An additional option would have recently been to give a certain amount of headsets free and then provide additional devices at or slightly above cost, Tirias Research's McGregor suggested.
One downside to that tactic is that the headset won't fit all handsets, he aimed out. Also, "not all handsets will provide a quality VR experience, which could turn consumers off on VR and/or the new phone. inches
Inside View
OnePlus is owned or operated by Oppo.
There are several leaks of the OnePlus 3's tech specs, although the company hasn't proved the information.
Two editions of the OnePlus 3, that is released later this year, are reported to be in the works -- a 32-GB and a 64-GB smartphone.
Both equally reportedly will be power by a Qualcomm Snapdragon 820 and will sport a 5. 5-inch display screen, a 16-MP rear camera and an 8-MP front side camera. The 32-GB version apparently will have 4 GB of RAM, and the 64 GB version 6 GB of RAM MEMORY.
The phones reportedly will be priced at US$310 and $385, respectively